Understanding the dynamics of different mobile markets requires a very specific approach. Operators are experiencing similar issues from one market to another, such as falling ARPU or rolling out new network technologies, but the underlying trends and the regulatory and competitive landscapes are always different and failure to understand these intricate differences can be costly. It is important, therefore, to focus on each region and each country individually, looking at the specific markets and value chain in isolation.
Our Mobile Europe channel looks at the region as a whole, as well as analysing each of the individual markets and the trends that are impacting on the proliferation of mobile services. The channel focuses on all aspects of the value chain - from the operators and regulators, to technology, networks, applications and services - in developed, developing and emerging markets. In addition, our dedicated forecasters and analysts are tracking market KPIs, such as subscriber numbers, ARPU, revenues, and forecasting their growth over the next five years.
Core coverage includes:
- Churn and customer retention
- Content and applications
- Mobile handsets and devices
- KPIs and financials
- Mergers and acquisitions
- Mobile broadband
- MVNOs
- Networks and technologies
- Pricing and tariffs
- Regulation
- Tenders and licensing
- Fixed/mobile convergence
The Mobile Europe channel is essential for:
- Mobile operators and service providers looking to benchmark their business performance, evaluate existing and emerging markets, and are prepared for all likely scenarios
- Infrastructure, hardware, software vendors and systems integrators, who need to understand the intricate make-up of each country and region
- Handset and device manufacturers who want to ensure their product portfolios, pricing models and marketing approaches are in line with the emerging trends
- Distributors and retailers that want to find opportunities in the market
- Regulators and policy makers that want to understand the dynamics of each country and what other regulators are doing in neighbouring markets
For more information and to arrange for free access to the Intelligence Centre, click here or call us on +44(0)20 7017 5537.
